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Café2Go launches camel milk-based Camellos brand in Dubai

DBR Staff Writer Published 10 October 2012

Café2Go, an UAE-based franchise coffee shop concept serving the GCC and Middle East markets, has launched camel milk-based Camellos brand at its three existing outlets in Dubai.

The coffee shop plans to introduce Camellos in all franchised outlets across the Middle East in future.

Camel milk was on the menu alongside regular cow's milk from the beginning at Café2Go, which is the brainchild of an Emirati entrepreneur Jassim Al Bastaki.

To win over new customers, Café2Go is also introducing a new range of flavored camel milk coffees.

Al Bastaki said coffee, tea, milk shakes and smoothies made with camel milk accounted for 50% of sales at the coffee shop since the beginning.

"We worked with branding experts at HGW Media in Dubai to develop the Camellos brand as well as a refresh of the Café2Go brand," he added.

Dubai-based clinical dietician and nutritionist Hala Barghout said Camel milk is good for immunity, low in fat, healthy for bones, a rich source of protein and Vitamin C, has anti-ageing properties and is easy to digest.

"It is the closest to human mother's milk and contains 10 times more iron and three times more vitamin C than cow's milk. Camels possess powerful immune-system components, which are contained in their milk," she said.

"The low-fat milk not only contains healthy vitamins and minerals, but also is a rich source of insulin.

"There is also a school of thought that camel milk might benefit people with food allergies and autism. The potent immune-system components in camel milk are also thought to help fight diseases such as multiple sclerosis by boosting the auto-immune system."

All Café2Go outlets will now offer a menu featuring Camellos drinks and food using camel-based products, including coffee blends and smoothies, camel cheese sandwiches, camel-meat fajitas and camel-milk-based gelatos.